California Privacy Notice

Last updated: September 15, 2026

This notice supplements our Privacy Policy and applies to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Categories of Personal Information We Collect

In the past 12 months we have collected: identifiers including name, mailing address, email address, telephone number, Social Security number, and IP address; California customer records including financial and employment information; internet and network activity; general geolocation derived from IP address; audio information in the form of call recordings; professional and employment information; and sensitive personal information including Social Security number and financial account information.

We have not collected protected classification characteristics, commercial information, biometric information, non-public education information, or inferences.

We Do Not Sell or Share

Lift Financial LLC does not sell personal information and does not share personal information for cross-context behavioral advertising. This applies to every category listed above, including sensitive personal information.

Sources of Information

Directly from you; automatically from your use of our site; and from consumer reporting agencies and lending partners with your authorization.

Business Purposes

To evaluate eligibility for financing, obtain consumer credit reports, generate and present loan offers, communicate with you, detect fraud, and comply with law.

Categories of Third Parties

Lending marketplace platforms and lenders; service providers supporting our operations; third-party debt resolution providers where requested by you; and legal and regulatory authorities where required.

Retention

We retain personal information only as long as necessary to fulfill the purposes described, to maintain records, to resolve disputes, and to comply with legal obligations.

Your California Rights

You have the right to know what personal information we collect, use, and disclose; the right to delete personal information we hold about you, subject to legal exceptions; the right to correct inaccurate personal information; the right to opt out of sale or sharing, though we do not sell or share; the right to limit use and disclosure of sensitive personal information; and the right not to be discriminated against for exercising these rights.

How to Submit a Request

Email info@myliftfi.com with California Privacy Request in the subject line, or call (480) 389-4318. We will verify your identity before responding, and we respond within 45 days with one 45-day extension where permitted. You may designate an authorized agent to submit a request on your behalf.

Financial Incentives

We do not offer financial incentives in exchange for personal information.

Shine the Light

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at info@myliftfi.com.